Vancouver Counsellor Adrian Juric Walks and Talks People Through COVID-19

Walk and talk therapy business has been booming since the pandemic, unsurprisingly.

By Nathan Caddell

In December of 2019, Adrian Juric had the idea to start a therapeutic practice in which he would take clients out for walks. The long-time educator and psychotherapist had spent the better part of his life in classrooms as a teacher and counsellor in countries like Singapore, Dubai and Cairo, and had managed his own practice briefly in 2014 under the name Cedar Path Counselling.

His second attempt, dubbed Vancouver Walk and Talk Therapy, seems to have been exceptionally well timed. A few months after Juric launched the business that, as the name implies, offers counselling via walks in nature, the COVID-19 pandemic hit, rendering many Vancouverites unable to do anything except take walks.

“During the first couple of months people were sort of in shock. But around May it was a real sharp uptick in people calling and wanting to get moving,” says Juric, who notes that he has about 25 regular clients (whom he sees on a weekly basis) and saw some 70 new ones since the pandemic hit.

“People were tired of being on Zoom and wanted to get outside and walk their dog and needed someone to talk to. As a neutral observer, you’d see two people walking a dog and wouldn’t know anything therapeutic was going on.”

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